Opera Ads releases new ad units, improves ad functionalities to lead digital ad market


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Fast-growing online advertising platform, Opera Ads, a subsidiary of the Opera digital services firm, has announced the release of new ad units so advertisers and business marketers can optimally increase engagement during campaigns.

This addition, as carried out, was integrated into the Opera product portfolio, making it readily accessible to its existing 350 million global users.

As technology gradually erodes traditional advertising, Opera Ads is going first and forward to lead the digital revolution. In a bid to improve user experience, Opera – in a new development – has devised means to eliminate bottlenecks in the user interaction with ad services.

A notable development is disbanding the need for users to copy out a marketing vendor’s contact by embedding mechanism that enables such numbers to be dial-able and such mails to be linkable via mobile chips.

Opera has said these ad units are also integrate-able on WhatsApp and Facebook, adding that it allows digital interaction through formats like USSD, SMS messaging, or via phone calls.

According to Per Wetterdal, VP of Global Business Development at Opera, the initiative is Opera’s way of changing the narratives of digital marketing.

He said: “Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets.

“The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users,” he added.


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